We have just added the two new daruma dolls to our catalog.
These two new models are the black daruma which is intended to protect against bad spirits and the white daruma which represents harmony and balance.
We will soon add two new kokeshi dolls then we plan to add this new category we are talking about for a while. If you are a fan on Facebook you probably already know what this category is about!
While we add these new products we also plan to remove some other ones as it seems that some items are not really popular. We haven’t decided anything yet but we are thinking about it.
These two little guys will be soon added to our shop and will join the other models of daruma dolls.
We will also add two new kokeshi dolls which will be a bit different from what we have at the moment although from the same manufacturer.
We also plan to add a new category in a few weeks !
Since then the number of orders increased slowly but progressively.
If we are pretty happy with the website itself there is still much work to do on marketing and SEO side.
In short we need to better promote Tokyo Smart in order to attract more visitors and therefore more customers.
What happened in 1 year
In just one year we experienced a lot of changes including:
- the addition of new products (daruma in other colors, new kokeshi, new ceramics…)
- shipping costs have been progressively reduced without increasing the price of anything else
- the website has undergone a huge re-design just two months ago
- the number of fans on Facebook (French page + English page) went from 0 to 1257! Thanks to all of them^^. Note that we are also present on Twitter, but we have not really had the opportunity to develop our presence on this network
- we organized a contest in partnership with Japan Infos, the results will be released soon.
What we’re doing at the moment
No vacation for Tokyo Smart since this is our first year of operation.
The period is a little quieter than usual so we take the opportunity to work on SEO (search engine optimization).
We are working our SEO on a regular basis but the results are slower than expected. Since we updated the website we have already made two big sets of modifications to improve the ranking of our website in Google & co.
The website itself seems to be well optimized so now we have to find ways to promote our website on the web.
Finally we have a lot of projects in mind. Nothing sure for now so we will talk about when we will know more.
Our objectives for this second year
If last year was the year of starting and learning we hope the following one will be the year of confirmation. A year which would allow us to know if it’s worth to continue the adventure or to move on an other project. At the same time we have spent so much time and energy into this project that we will continue to look for areas of improvement.
Thank you to all our customers and see you soon!
Loïc & Yumi
*picture by Sakura Mutsuki – Flickr
We were supposed to do an article about Tanabata but unfortunately we didn’t have time to write it. We though we found a solution: publish some pictures we took during the previous years! Except we don’t have any picture related to Tanabata -_-’
And so er… So anyway have you made a wish for Tanabata?
From now we will use the Notes function on our Facebook pages. This function allows our fans to read our blog articles directly on Facebook so they won’t need to go on our website anymore.
By the way we invite you to become a fan on our Facebook page in English here: http://www.facebook.com/tokyosmart.
We would like to develop our communities and we will try to communicate more on this network.
New versions of our shop and blog are finally online!
After several weeks of work and testing we are pretty happy with the result.
The site still uses the program Prestashop that I highly recommend.
The update was relatively smooth knowing that we were very well organized and that many attempts had been made before the actual update.
Here’s what awaits you on this new version:
- a new design which is more sober and ‘classy’
- a new logo
- a faster site due to optimizations in the latest version of Presta
- the products are better emphasized
- possibility to order without creating an account
- focus on testimonials from our customers and our Facebook and Twitter pages
- display on the product page of the list of goods belonging to the same category
We hope you will enjoy this new version. Feel free to send us your feedback.
We conducted numerous tests. However if you ever notice a problem (bug, display problem…) please let us know!
The shop has 10 months and this is a way to celebrate its first anniversary a little early. The store is evolving as we do too!!
It’s been a while since last time we communicated either on the blog, Facebook or Twitter. At the beginning of this month I even didn’t send the newsletter (but I’m going to fix this quickly). Do not worry however everything goes well the store is operating normally and orders are shipped as usual.
But there is a reason for everything and this time we have 4:
Reason 1: we are redesigning the store.
With the release of the new version of PrestaShop (the program that we use for our shop) which is more powerful and has more things included we are forced to redesign the site.
Rather than redo the same template (appearance of the site) we decided to recreate it completely after a thirty seconds meeting between me, Yumi and DeLonghi (the latter still being very bad for communication).
This is our biggest activity at the moment. It is going really well and we approaching the goal. Once everything is ready we will begin a testing phase to verify that all is well.
Just to let you know: prepare yourself for a lot of changes! Among the cool stuff included in the next version you will be able to order without creating an account (so no need for password!).
The design will be sober with a classy touch and products will be more highlighted.
Reason 2: our son is born.
And a baby takes a lot of your energy.
This little devil angel must eat every 3 hours and he should be changed even more frequently. Consequently sleeping hours are significantly reduced …
In addition of that there is also some moment when we are watching him and are like paralyzed for a while and can not stop watching him because of his cuteness. So basically we are running out of time to write on the blog. But we’re going to change that soon!
Reason 3 : this month doesn’t start well.
Is it because we haven’t communicated adequately, is it because of the return of warm weather, of astrology, Fukushima, because of the death of bin Laden (spam inside© )?
This month starts badly and it’s not very pleasant. We were hoping some big changes this month with an increase in visitor numbers but nothing is happening. Our big problem since the beginning is to make people know about us as basically we start from very little!
To make it short we are not in super good mood right now so not very inspired.
Reason 4: 1 +2 +3 = 4 … tired.
Really, really, really tired.
In short our batteries are almost empty and we have been on reserve for a while. This should improve in the coming weeks especially once the new version of the store will be in place.
Bonus Reason 5: it was the Golden Week.
Ah, actually someone is telling me that this option does not apply to us -_-’.
And as usual if you have any questions we are more than happy to answer them ^^.
*picture by Showbits – Flickr